Retail UX Overview
Worked in marketing department of Fortune 500 retail company, where I designed web pages, created banner ads, designed a children's holiday book, and more.
redesign of the BED & Bath Home Page
Updated the filters on Bed & Bath page to help customers better find their products quickly. I worked with the usability team to determine the most frequently filtered items based on web analytics. My team also created the banner ads and rotating picture gallery.
Updated the compare Feature
Updated the compare feature to allow customers to do side-by-side comparison with the ability to swap fabric design. Plus, the customers could save the bedding they preferred using the heart icon. Online interactions increased by 10% on these pages.